02/11/2008
WPP Digital invested in web analytics company NuConomy
WPP Digital, the digital investment arm of global advertising and communications services WPP Group, has invested in web-analytics company NuConomy.
NuConomy has developed web based analytics tools to provide unparalleled visibility into online user behavior. NuConomy provide new tools to measure consumers’ engagement and interaction with content, allowing digital publishers to gain more valuable insights into their websites.
NuConomy is expected to work closely with Kantar Group, one of the world's largest research, insight and consultancy networks. Part of WPP, Kantor helps clients make better business decisions through a deeper understanding of their markets, their brands and their customers. To find out how a Kantar company can help you, please click on the contacts button or use the website search facility above.
Founded in 2006 in by Sahar Nechmad, NuConomy CEO, the company is headquartered in Silicon Valley, California with R&D offices in Israel.
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19:45 Posted in Web Analytics | Permalink | Comments (0) | Email this | Tags: web analytics tools, Sahar Nechmad, NuConomy, digital publishers, WPP, Kantar Group