Video content delivery startup Arootz has raised $7 million from Gemini and Genesis funds

noreply@blogspirit.com (IsraelDigital) — Mon, 30 Jul 2007 08:45:00 +0300

Arootz, a developer of solutions for simultaneous distribution of video content through internet infrastructure, has raised $7 million from Israeli venture funds Gemini Israel and Genesis Venture Capital.

Arootz is developing technology to deliver, store and manage personalized, high quality, video content on millions of personal storage devices over existing broadband network infrastructures. The company platform enables network and content providers to offer their customers private label, broadband TV services that drive broadband revenue and brand awareness in a TV quality, personalized and network friendly solution.

Arootz started initial testing of its technology in February 2007 in a trial involving delivery of hours of high-quality video content to 10 households in Israel, according to a BusinessWeek article. A much larger trial of several hundred homes, in cooperation with some of Israel's leading content and service providers, is scheduled to take place this summer, with further tests in the U.S. and Europe set for later this year. The Israeli startup, which currently has 14 employees at his office in Netanya, hopes to begin marketing its solution in 2008.

Arootz was founded in 2006 by Professor Yechiam Yemini, the company current Chief Scientific Adviser, and Nir Michalowitz, Arootz VP R&D. Yemini, a Professor of Computer Science at Columbia University, has co-founded Comverse, and System Management Arts (SMARTS) acquired by EMC in 2005. Michalowitz was Product Unit Manager for Microsoft’s Internet Security and Acceleration (ISA) Server.

The company CEO is Noam Bardin, who has co-founded Deltathree, where he has served for the past 10 years in a variety of executive positions including as Chairman, CEO and VP of Operations.

Israel Digital Blog Ad – Mobile Campaigns | Sarbanes Oxley Compliance | Information Leakage Prevention

Israel Digital News - video_delivery

Video content delivery startup Arootz has raised $7 million from Gemini and Genesis funds