Israel Digital News

Dynamic video generation solution provider SundaySky has completed an $8 million venture capital financial round led by Carmel Ventures and Globespan Capital Partners. The round of investment will allow the company to rapidly expand its marketing, sales and business development activities mainly in the US while continuing to develop its product line.

SundaySky provides real time, personalized and automatic generation of video content for e-commerce, social networks, news and entertainment Web sites and blogs. SundaySky’s platform enables Web sites to automatically convert their content into dynamic, continuously updated, high quality video clips, in order to increase their conversion rates while creating a significant inventory of video ads.

"Video is becoming the most important and fast growing form of web media,” said Avi Zeevi of Carmel Ventures, who joined the Company’s board of directors. "We found SundaySky to have a unique combination of an outstanding founding team and a breakthrough technology which can change the way video content is created.”

Founded in 2006 by Shmulik Weller and Yaniv Axen, SundaySky has developed innovative video solution which enables publishers to quickly and easily infuse their Web site with video. The SundaySky dynamic video platform extracts the content from any Web site and molds it into professional video clips.

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Arootz, a developer of solutions for simultaneous distribution of video content through internet infrastructure, has raised $7 million from Israeli venture funds Gemini Israel and Genesis Venture Capital.

Arootz is developing technology to deliver, store and manage personalized, high quality, video content on millions of personal storage devices over existing broadband network infrastructures. The company platform enables network and content providers to offer their customers private label, broadband TV services that drive broadband revenue and brand awareness in a TV quality, personalized and network friendly solution.

Arootz started initial testing of its technology in February 2007 in a trial involving delivery of hours of high-quality video content to 10 households in Israel, according to a BusinessWeek article. A much larger trial of several hundred homes, in cooperation with some of Israel's leading content and service providers, is scheduled to take place this summer, with further tests in the U.S. and Europe set for later this year. The Israeli startup, which currently has 14 employees at his office in Netanya, hopes to begin marketing its solution in 2008.

Arootz was founded in 2006 by Professor Yechiam Yemini, the company current Chief Scientific Adviser, and Nir Michalowitz, Arootz VP R&D. Yemini, a Professor of Computer Science at Columbia University, has co-founded Comverse, and System Management Arts (SMARTS) acquired by EMC in 2005. Michalowitz was Product Unit Manager for Microsoft’s Internet Security and Acceleration (ISA) Server.

The company CEO is Noam Bardin, who has co-founded Deltathree, where he has served for the past 10 years in a variety of executive positions including as Chairman, CEO and VP of Operations.

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