Israel Digital News

Online video advertising platform provider adap.tv has closed a Series A funding round of $10 million from new investor Redpoint Ventures and existing investor Gemini Israel Funds.

"adap.tv's ability to leverage and customize online video content extends the power and value of online advertising," said Danny Cohen, a partner at Gemini Israel Funds. "In just a few months, adap.tv has demonstrated a strong ability to execute - by establishing significant partnerships with industry leaders such as Metacafe and thePlatform, and driving immediate results for publishers and advertisers."

adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers' interaction with the ads and adapts in real time to their interests and behavior.

adap.tv was founded in 2006 by Amir Ashkenazi, the current company CEO, Teg Grenager, adap.tv CTO and Dan Klein, adap.tv Chief Scientist. Ashkenazi was Founder and CTO of Shopping.com, that acquired by eBay in August 2005. Grenager, a Ph.D. candidate in the Computer Science Department at Stanford University, worked for global management consulting firm Arthur D. Little, and Klein was an assistant professor at the University of California at Berkeley.

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