Israel Digital News

UK’s ticket comparison site Tixdaq had acquired Sportingo, a global online sportswriters’ community site, to enhance its price comparison services to sport fans across UK.

Tixdaq is a free comparison service that allow user to find, compare and buy tickets for live sport and music events. Sportingo operates three Web sites that address the different areas of interest for sport fans: user generated sport magazine site, sportingo.com; football blog caughtoffside.com, as well as the online directory of online sport video, getsport.tv. These sites generate one million visits every month.

“In the past few months it become clear that with the current business climate our best chance to succeed would be by joining forces with another company,” said Ze’ev Rozov, CEO of Sportingo. “Combining the audience and platform from our sites with the innovative ticketing information and services at Tixtaq creates a much stronger company.”

“In the same way that Tixdaq has helped to simplify the ticketing space, Sportingo has used the social internet to democratise sports journalism,” said Steve Machin, EVP Tixdaq. ”We see real opportunities to combine quality user generated content with our entertainment comparison service.”

Sportingo was founded by Israeli entrepreneurs Tal Boneach and Rozov. Sportingo Web site was officially launched in February 2007, and in June 2007 the company completed the acquisition of CaughtOffside.com. In October 2007, Sportingo has raised a $3.2 million from Ingenious Media Active Capital (IMAC).

Founded in 2006 by Will Muirhead, Tixdaq is now the leading provider of ticket resale data to the live entertainment industry.

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Ingenious Media Active Capital (IMAC) has completed a $3.2 million investment in Sportingo, a user-generated content sport website for sports fans.

''Sportingo is a progressive media company which is well positioned to benefit from the rise in user-generated content, social networking and the take-off of broadband video,” said Patrick McKenna, Director of IMAC. “Our investment will allow Sportingo to grow its already significant user base and to begin monetising this highly attractive and 'sticky' audience.''

Officially launched in February 2007, Sportingo is an online community which allows them to publish articles and access sports related information such as news, statistics and guides to sports related video content available online.

In June 2007 Sportingo completed the acquisition of CaughtOffside.com, one of the UK's most popular football blogs. The Sportingo network has since grown in popularity to serve more than 550,000 monthly unique users.

IMAC is a UK investment company which aims to provide investors with capital growth from equity or equity related investments in predominantly unquoted media and entertainment companies.

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Sportingo has launched a new consumer-generated content sport website. The Web 2.0 new media platform enables sports fans around the world to share their opinions online about all sports.

“Sportingo is a new platform for sport fans to share their opinion about the sports they care about,” explains CEO Ze’ev Rozov. “Any sport fan that currently writes a blog, participates in an online forum or a fun site can take their writing to the next level and be part of an exciting and dynamic sport desk."

Sportingo launched its coverage with football (soccer) and tennis and will be adding more sports over the next few months. Located in Herzeliya, Israel, Sportingo is planning to begin broadcasting live sporting events through partnerships with leading sport organizations around the world.

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