Israel Digital News

Mobile multimedia solutions provider Mobixell has acquired media adaptation software supplier Adamind for $5.5 million in cash. The combined company has a customer installed base of over 150 mobile operator and content provider deployments worldwide, and strategic relationships with most of the top MMSC and Mobile Multimedia Value Add Service (VAS) vendors in the marketplace.

“By combining the Adamind and Mobixell product portfolios, the company is now well positioned in the marketplace as an expert in the area of multimedia over mobile, and can offer existing and new customers a wider best-of-breed set of technologies," said Amir Aharoni, Mobixell CEO.

Adamind’s assets to be sold to Mobixell include intellectual property, software, and contracts with customers and suppliers. In addition, the majority of the Adamind's employees will become employees of Mobixell. Under the terms of the transaction, Adamind will receive $5.5 million in cash, less $550,000 that will be deposited in escrow to cover damages that may be incurred by Mobixell during the 12 months after the deal completes.

The company intends to lead the mobile lifestyle revolution by continuing to develop and deliver innovative Mobile Multimedia solutions to enable P2P content sharing, User Generated Content Communities, and mobile advertising. Service and content providers around the world will thus be enabled to generate new revenue streams, maximize the mobile multimedia business, and enjoy higher ARPU which derives from these services.

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Turkey's leading mobile operator Turkcell deployed the mobile multimedia delivery system of Mobixell Networks. The system called RMSC will power the operator’s multimedia content services and provide a centralized solution for its Service Delivery Platforms (SDP).

"By deploying a centralized Rich Media Service Center, we can offer our customers the latest high-quality multimedia content and fast time to market multimedia services,” said Cenk Bayrakdar, Chief Service and Product Development Officer at Turkcell. “We chose Mobixell because we wanted a single, proven solution that could support our service delivery platform, and meet all of our adaptation, optimization needs. Since multimedia services and systems are constantly expanding, we expect to see a rapid return on our investment in a centralized solution.”

Mobixell Networks provides advanced mobile multimedia Value Added Solutions (VAS) solutions for mobile network operators. The company’s flagship product, Rich Media Service Center (RMSC), provides centrally managed adaptation, transcoding, and optimization. Turkcell, that serve over 31 million subscribers, has deployed the RMSC with the following delivery systems: MMSC, Content Management System (CMS), and a Multimedia Push application developed by Turkcell.

“The mobile industry understands that with the constant introduction of new applications and handsets, the only way to ensure seamless multimedia delivery is through a central adaptation and optimization system,” said Amir Aharoni, CEO and President of Mobixell Networks. “We view Turkcell as a long-term partner and are committed to their success.”

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Mobixell Networks, a provider of mobile multimedia value added services (VAS) solutions, announced the release of V-Mark, an innovative solution that enables mobile operators and digital content providers to create new content sharing communities. V-mark delivers the power of viral distribution and social networking to the world of mobile multimedia. Mobixell expects to deploy V-Mark at three mobile operators in 2006.

V-mark also enables online social networks such as YouTube, MetaCafe and MySpace, which currently draw millions of internet users every day, to go mobile. Empowering wireless phone subscribers to share personal content any time anywhere, opens up a new distribution channel with the potential to dramatically impact mobile multimedia traffic and revenues.

“V-Mark delivers on our commitment to helping operators maximize their investment in multimedia services.” said Amir Aharoni, CEO and President of Mobixell Networks, “By creating social networks that share content, V-mark can drive dramatic increases in multimedia revenues.”

With Mobixell’s V-Mark, mobile operators can create and manage a viral ecosystem of subscribers, content providers, and advertisers. The V-Mark solution powers four new business services including Viral Fun to Share Content, Viral User Generated Content, Viral Advertising, and Viral Promotion of Premium Content.

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