Israel Digital News

Mobile social networking platform provider Jag.ag will partner with Israel's leading cellular phone provider, Cellcom Israel, to launch a new personal photo sharing online service. The new service, which will be provided for free, can be applied to all phones and cellular networks.

The mobile content service allows Cellcom’s 3.2 million users design their own mobile site. Each personal site includes features such as picture upload and text editing. Updating the site does not require any prior experience.

“The new service is straightforward, works on any mobile phone and transforms any site into a personal blog, including pictures and text. It is a great tool for self expression for any phone owner and is not limited only to those owning high end phones,” said Lior Netzer, CEO of Jag.ag.

Mobile photo sharing sites can be created on a mobile phone through Cellcom’s Mobile Portal or Web site. Once such a site has been created friends can be notified via SMS that includes a link to the site.

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Mobile marketing solution provider Celltick and China Unicom has launched a new and unique mobile media service for the Olympic Games 2008 in Beijing.

The new service, powered by Celltick's LiveScreen Media platform, provides official Olympics-related content directly from Xinhua News, the official news agency in China, including the latest news, results and anecdotes and accompanied by topical games and applications. The service will also include content relating to news, lifestyle, fun, business and entertainment.

The launch of the mobile content service in Beijing will be the first in a series of LiveScreen deployments across China. China Unicom is an integrated telecommunications service provider with over 180 million mobile subscribers nationwide.

Celltick's LiveScreen Media application will be embedded on SIM cards that are being distributed in China Unicom retail outlets around Beijing. The service will be available in both Chinese and English.

Celltick systems are already deployed by more than 25 mobile operators in Europe, Asia Pacific, South America and Africa. Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil and R&D in Israel. In November 2007, Celltick has closed an $8.5 million funding round from its principal investors JVP and Amadeus.

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Mobile video sharing startup Vringo has closed a Series B $12 million funding round led by Warburg Pincus. The financing will fund Vringo's global expansion into mobile phone markets in the US, Europe and Asia.

"Vringo is breaking new ground in personalization, we call it Personalization 2.0,” said Vringo's Chairman, Dan Ciporin. “Whereas in the past, ringtone content was mostly professionally created audio, Vringo content will be a richer multimedia and video experience with much of it being user generated."

Vringo provides users with the ability to share video ringtones each time they make a phone call. Vringo brings ringtones to life by integrating video clips, avatars, animation, greeting cards or photos whenever users make or receive calls.

The Vringo application, now in public beta, will soon be available on a wide set of mobile handsets including devices made by Nokia, Motorola, SonyEricsson and Samsung. The company will use this investment round to formally launch its product and to expand global partnerships with leading mobile operators and digital content providers.

Last month Vringo had entered into a trial licensing agreement with Universal Music Group (UMG). Under this agreement, Vringo subscribers will be able to personalize their own video ringtones, using clips from some of the most popular videos in UMG's collection.

Vringo was co-founded in 2006 by venture capitalist Jon Medved, the current Vringo CEO, and mobile software expert David Goldfarb, the company CTO. Ciporin was CEO and chairman of Shopping.com, until it was sold to eBay.

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Zlango, the developer of icon-based language for Web and mobile messaging, has raised $12 million from Benchmark Capital and Accel Partners.

Zlango has created a new icon based language made up of over 200 icons divided into intuitive and memorable categories. Mobile operators in Israel (Pelephone, Orange & Cellcom), Poland (P4) and the Caribbean (bMobile) already offer the icon-based SMS language for their mobile subscribers.

Headquartered in Israel, Zlango is a privately owned company that founded in 2003 by Yoav Lorch, the company CEO.

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SupportComm, Brazil's largest provider of mobile content services has selected the MOMA Platform of Israeli mobile solutions developer m-Wise, to exclusively deliver content to the Brazilian mobile handset users. Based on the current operation of SupportComm, the value of the deal is expected to be $1 million in the first two years of the contract.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers, designed to deliver end-users with a state-of-the-art mobile experience. The MOMA platform will be used to deliver mobile content such as ringtones, wallpapers, videos and games to Brazilian mobile subscribers.

Brazil's current mobile subscriber base (August 2006) has an estimated of 95 million users, the 5th largest mobile handset market in the world, and is on track to reach 100 million subscribers by the end of the year.

m-Wise was founded in 2000 by Shay Ben-Asulin, m-Wise chairman, and Mati Broudo, m-Wise CEO. The company has established itself as an international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries.

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Mobixell Networks, a provider of mobile multimedia value added services (VAS) solutions, announced the release of V-Mark, an innovative solution that enables mobile operators and digital content providers to create new content sharing communities. V-mark delivers the power of viral distribution and social networking to the world of mobile multimedia. Mobixell expects to deploy V-Mark at three mobile operators in 2006.

V-mark also enables online social networks such as YouTube, MetaCafe and MySpace, which currently draw millions of internet users every day, to go mobile. Empowering wireless phone subscribers to share personal content any time anywhere, opens up a new distribution channel with the potential to dramatically impact mobile multimedia traffic and revenues.

“V-Mark delivers on our commitment to helping operators maximize their investment in multimedia services.” said Amir Aharoni, CEO and President of Mobixell Networks, “By creating social networks that share content, V-mark can drive dramatic increases in multimedia revenues.”

With Mobixell’s V-Mark, mobile operators can create and manage a viral ecosystem of subscribers, content providers, and advertisers. The V-Mark solution powers four new business services including Viral Fun to Share Content, Viral User Generated Content, Viral Advertising, and Viral Promotion of Premium Content.

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Israeli newspaper Jerusalem Post (JPost) has deployed the Targetize mobile web solution to enable mobile phone users to access and search all the content in the JPost website through their mobile handset.

The service is available for free in its Beta Version, and will be soon launched as a paid subscription based service. The current security situation in Israel has created heavy traffic on the Jpost website and much interest in the new Jpost Mobile service.

“We anticipate an entirely new range of interest and revenue from Mobile users accessing video clips, images, and of course text,” said Moti Schwartz, Vice President New Media for the Jerusalem Post. “This initiative grants us an entrée into the burgeoning mobile web access sector, utilizing the industry-leading Targetize platform."

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MobiMate has partnered with Amobee to create a free version of WorldMate, MobiMate's mobile travel service application, incorporating mobile advertising provided by Amobee Media System technology. In the next 18 months, WorldMate ad-funded service is expected to reach over 10 million users, most of them business professionals, according to Nadav Gur, MobiMate's CEO.

WorldMate Free Edition will include a bundle of travel services including world clocks, weather forecasts, currency exchange rates and more. The application will include advertising in the form of "interstitials" shown during idle-time, for instance when the application is first loaded or when data updates occur.

These ads will also enable users to respond immediately to advertisers' messages, for instance by browsing to an advertiser's WAP-site or by placing a call to its service line. Advertisements are served on-line using Amobee Media System technology and are rotated over time, just like banners or interstitials in a web-site.

WorldMate Free Edition was demonstrated at the Mobile Application Summit, hosted by Nokia. It will initially support Nokia S60 devices and will be distributed online, for free, to millions of S60-based Nokia device users.

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MundiTone, a Mobile Content provider that focuses on Soccer, is kicking off with special mobile content for the 2006 FIFA World Cup in Germany. MundiTone is offering special soccer content for cellular phone user, including mobile ringtones, video ringtones, and soccer wallpaper of all the leading football teams and players.

This year's World Cup in Germany is set to be one of hottest sporting event in history. 32 football teams from across the globe make up the field for the 2006 FIFA World Cup finals. Six continents are represented and six past winners will take part, including hosts Germany, and holders Brazil which lead the South American challenge.

The 2006 World Cup will generate massive demand for quality Mobile Content, and this new MundiTone website is perfectly placed to fill an important gap in the market. MundiTone is offering mobile handset user the ability to download mobile ringtones, videoringtones and soccer wallpaper of all the leading players in this World Cup. MundiTone is also offering mobile games and mobile video clips like videos of the famous Brazilian football player Ronaldinho Gaucho.

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