Israel Digital News

Red Bend Software, a provider of firmware over-the-air (FOTA) update technology for mobile phones, and web browser technology developer, Opera Software, announced a joint marketing and business development agreement. Using Red Bend’s new Embedded Feature Delivery (EFD) technology, Opera will be able to bring new browser features to market faster, as well as update the browsers regularly with the latest feature packs, optimizing the consumer’s mobile Internet experience.

“EFD technology will provide new capabilities to Opera and other leading mobile application providers to quickly deliver enhanced features to their users,” said Yoram Salinger, president and CEO of Red Bend. “By using EFD, Opera will be able to allow its users to enjoy the latest and best Web browsing tools on their mobile phones.”

“While the Opera Mobile browser is already well-known for delivering a better and faster Internet experience, this partnership with Red Bend will allow us to leverage the next generation in over-the-air firmware updating and further enhance our market-leading product,” said Timo Bruns, executive vice president of Business Development at Opera. “By reducing our time to market for new and updated browser software, EFD is not only making the end-user experience more seamless, but is opening new revenue streams for the company as we can focus our development efforts in other strategic areas.”

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