Israel Digital News

Web developer of consumer applications and portals IAC CAP has acquired StarNet Interactive, the owner and operator of GirlSense and KiddoNet, popular tween girl online community sites. Terms of the transaction were not disclosed.

IAC CAP has a product portfolio that centers on properties that enhance online communication and social networking through self-expression. In addition to Zwinky, one of the largest teen virtual worlds, the company properties include site like SmileyCentral, a popular consumer application that features emoticons primarily used for email and IM, and Webfetti, a social network profile customizer. IAC CAP will expand and strengthen its focus on the teen and tween girl market with the addition of the GirlSense and KiddoNet sites.

"Part of our growth strategy includes acquisition of products and companies that complement our core competencies," said John Park, president and CEO of IAC CAP. "Adding GirlSense.com to our existing teen targeted product portfolio provides us with broader teen mindshare, as well as access to the coveted tween demographic."

GirlSense offers highly customizable tools that allow girls to create their own virtual fashion boutiques. Since its inception, GirlSense has primarily grown its audience of 13 million registered users through word-of-mouth and viral networking.

StarNet was spun off from Gteko, which was acquired by Microsoft in November 2006, with $2.7 million funding led by Leo Capital and additional funding by Cathy Glazer, StarNet CEO and Founder, Pitango Venture Capital and other former shareholders of Gteko.

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