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03/26/2008

Content syndication software service provider WebCollage secured $10 million

Content syndication software service provider WebCollage has secured $10 million in new financing round led by new investor Greylock Partners Israel with participation from existing investors Sierra Ventures, Cedar Fund and Gilde IT Fund. This round brings the total investment in the company to more than $45 million. WebCollage will use the capital to accelerate the development of its on-demand service and to expand globally.

"During the past year we have seen a rapid increase in the number of manufacturers eager to extend the breadth and depth of their online marketing reach and interaction with customers," said Yuda Doron, CEO of WebCollage. "WebCollage’s patented solution enables manufacturers to increase sales by 6%-15% by automating the exchange of Web marketing with business partners while uniquely addressing manufacturers’ requirements for ensuring brand consistency and providing richer, more interactive online merchandising experiences for their end customers."

"At a time when online marketing and advertising programs are rapidly proliferating, WebCollage offers a unique, transformative solution that allows manufacturers to engage with their customers directly at the point of product research and purchase," said Yoram Snir, Partner at Greylock Partners Israel and new WebCollage Board Member. "Moreover, we believe that with its proven ROI, its rapidly growing network of 750 top ecommerce sites and its more than 75 leading global brand clients, WebCollage is poised to become the premier online content exchange for online marketing and sales programs."

WebCollage’s web content exchange solution allow manufacturers to extend their Web product marketing content to all of their business partners and to optimize the selling and marketing of products via the Web. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY, with a development center in Tel Aviv, Israel.

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