11/18/2007
Video search engine Taboola raised $1.5 million from Evergreen
Video search engine Taboola has raised $1.5 million seed investment from Evergreen Venture Partner. The company developed hybrid solution that utilizing both contextual and behavioral algorithms, which enables a better match between the individual viewer interests and the video selection.
“In Taboola we recognized a solid business model and a solution which addresses the central pain of online video viewing – how to create a satisfying viewing experience,” said Erez Shachar, Managing Partner at Evergreen.
Taboola offers a personalized video recommendation solution that predicts the best subsequent videos to watch, based on analyzing user-generated video content. Taboola’s recommendation solution enhances user experience, increases time spent on their site, boosts loyalty and drives profitability. Marketers are able to have their ads served according to viewers’ personalized preferences and interests in a brand-safe environment.
Taboola is a privately held company founded in 2006 by Adam Singolda, the company current CEO. Prior to founding Taboola, Adam served as a commander of an elite unit in the Israeli Defense Forces in cooperation with the Israeli National Security Agency (I-NSA) for seven years. Alon Pilberg, Taboola's Chief Technological Officer, also served in an elite unit of the Israeli Defense Forces for six years.
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11:25 Posted in Search Engine | Permalink | Comments (0) | Email this | Tags: video search engine, taboola, adam singolda, alon pilberg, erez shachar, evergreen venture partner
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