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11/29/2007
Amobee raised $12 million from Telefónica, Vodafone, Sequoia, Accel and Globespan
Mobile advertising solutions provider Amobee Media Systems has raised $12 million from Telefónica, Vodafone, Sequoia Capital, Accel Partners, and Globespan. This financing follows a previous a $15 million round of funding, bringing funding to a total of $32 million since Amobee was founded in May of 2005, according to IVC Research data.
Amobee Media Systems is providing ad-server and campaign management solution which seamlessly integrates relevant and contextual commercial messages into all types of mobile content. Telefónica through its O2 British subsidiary have begun trials of Amobee’s platform, and earlier this month Amobee partner with Vodafone Spain to insert dynamic and interactive advertisements into Vodafone’s portal, Vodafone Live! In September, Vodafone Czech Republic and Amobee announced the commercial launch of a new mobile advertising service.
Mobile advertising expected to generate $895 million worldwide in 2007 and anticipated to grow to $14.6 billion in 2011, according to Gartner. Informa forecast that worldwide mobile advertising revenues will rise to $11.35 billion by 2011.
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15:15 Posted in Mobile Advertising | Permalink | Comments (0) | Email this | Tags: Mobile advertising solutions, Amobee, Telefónica, Vodafone, Sequoia, Accel, Globespan
11/18/2007
Video search engine Taboola raised $1.5 million from Evergreen
Video search engine Taboola has raised $1.5 million seed investment from Evergreen Venture Partner. The company developed hybrid solution that utilizing both contextual and behavioral algorithms, which enables a better match between the individual viewer interests and the video selection.
“In Taboola we recognized a solid business model and a solution which addresses the central pain of online video viewing – how to create a satisfying viewing experience,” said Erez Shachar, Managing Partner at Evergreen.
Taboola offers a personalized video recommendation solution that predicts the best subsequent videos to watch, based on analyzing user-generated video content. Taboola’s recommendation solution enhances user experience, increases time spent on their site, boosts loyalty and drives profitability. Marketers are able to have their ads served according to viewers’ personalized preferences and interests in a brand-safe environment.
Taboola is a privately held company founded in 2006 by Adam Singolda, the company current CEO. Prior to founding Taboola, Adam served as a commander of an elite unit in the Israeli Defense Forces in cooperation with the Israeli National Security Agency (I-NSA) for seven years. Alon Pilberg, Taboola's Chief Technological Officer, also served in an elite unit of the Israeli Defense Forces for six years.
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11:25 Posted in Search Engine | Permalink | Comments (0) | Email this | Tags: Video search engine, Taboola, Adam Singolda, Alon Pilberg, Erez Shachar, Evergreen Venture Partner
11/12/2007
AOL has acquired Web 2.0 Q&A platform provider Yedda
Global Web services company AOL has acquired the Web 2.0 search based Questions and Answer platform provider Yedda. Financial terms of the deal were not disclosed. The Israeli startup will operate as a wholly owned subsidiary of AOL.
AOL will incorporate Yedda's platform into select programming areas on AOL.com. "Incorporating Yedda's unique technology into AOL enables us to bring together our traditional search resources and an entire community of people to help users quickly find answers to questions," said Ron Grant, President and COO of AOL.
Yedda employs patent-pending technology that automatically matches questions to other related questions and topics, while selecting the best available users to answer the question. Yedda helps publishers and content websites to enhance user engagement and overall user loyalty, improve monetization, and increase search engine visibility through promoting their sites as knowledge communities.
Yedda was founded in 2006 by Avichay Nissenbaum, Yedda CEO and Yaniv Golan, the company CTO. Yedda’s R&D center, which currently employs approximately 20 people, will continue to be based in Israel. Yedda has raised $2.5 million from Israeli venture fund Genesis Partners and private investors.
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09:39 Posted in Web 2.0 | Permalink | Comments (0) | Email this | Tags: AOL, Avichay Nissenbaum, Yedda, Web 2.0, search engine, Questions and Answer platform, Genesis Partners