Israel Digital News

Global Web services company AOL has acquired the Web 2.0 search based Questions and Answer platform provider Yedda. Financial terms of the deal were not disclosed. The Israeli startup will operate as a wholly owned subsidiary of AOL.

AOL will incorporate Yedda's platform into select programming areas on AOL.com. "Incorporating Yedda's unique technology into AOL enables us to bring together our traditional search resources and an entire community of people to help users quickly find answers to questions," said Ron Grant, President and COO of AOL.

Yedda employs patent-pending technology that automatically matches questions to other related questions and topics, while selecting the best available users to answer the question. Yedda helps publishers and content websites to enhance user engagement and overall user loyalty, improve monetization, and increase search engine visibility through promoting their sites as knowledge communities.

Yedda was founded in 2006 by Avichay Nissenbaum, Yedda CEO and Yaniv Golan, the company CTO. Yedda’s R&D center, which currently employs approximately 20 people, will continue to be based in Israel. Yedda has raised $2.5 million from Israeli venture fund Genesis Partners and private investors.

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