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10/02/2007
Ingenious Media Active Capital invested $3.2 million in Sportingo
Ingenious Media Active Capital (IMAC) has completed a $3.2 million investment in Sportingo, a user-generated content sport website for sports fans.
''Sportingo is a progressive media company which is well positioned to benefit from the rise in user-generated content, social networking and the take-off of broadband video,” said Patrick McKenna, Director of IMAC. “Our investment will allow Sportingo to grow its already significant user base and to begin monetising this highly attractive and 'sticky' audience.''
Officially launched in February 2007, Sportingo is an online community which allows them to publish articles and access sports related information such as news, statistics and guides to sports related video content available online.
In June 2007 Sportingo completed the acquisition of CaughtOffside.com, one of the UK's most popular football blogs. The Sportingo network has since grown in popularity to serve more than 550,000 monthly unique users.
IMAC is a UK investment company which aims to provide investors with capital growth from equity or equity related investments in predominantly unquoted media and entertainment companies.
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17:40 Posted in Web 2.0 | Permalink | Comments (0) | Email this | Tags: Web 2.0, user-generated content, sport, Ingenious Media Active Capital