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08/14/2007
In-text ads provider Kontera secured $10.3 million
In-text advertising provider Kontera has secured $10.3 million in their second round of funding from Carmel Ventures with participation by Sequoia Capital and Lehman Brothers. The round of funding will be used to scale the company sales, marketing and R&D operations to meet client and market growth, according to Kontera CEO, Yoav Shaham.
"The field of In-Text Advertising is rapidly growing and enhancing the world of online advertising, which is eager for innovation. We believe that Kontera, with its unique offering and superior technology, is well-positioned to lead in this growing market,” said Rina Shainski, General Partner of Carmel Ventures.
Kontera is a provider of In-text advertising solutions, based on patent-pending contextual analysis technology that increases revenue and ROI for both web publishers and advertisers. The company, currently targeting the UK and US markets, is hoping to expand its business thanks to the strong growth of social networking and user-generated content websites.
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21:30 Posted in Online Advertising | Permalink | Comments (0) | Email this | Tags: In-text advertising, Kontera, Rina Shainski, Yoav Shaham, Sequoia Capital, social networking