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04/18/2007
Cellcom launched ad-funded mobile games service
Israeli mobile operator Cellcom has launched an ad-funded mobile games service, witch offers subscribers free games downloads, sponsored by top brands such as: Nokia, McDonalds, Diadora, Samsung, Adidas and Walt Disney.
The mobile game service offers Cellcom’s mobile users the opportunity to download (free of charge) mobile games, in exchange for exposure to advertisements within the games. The dynamically inserted ads are targeted and segmented in real time according to user profiles, behavior and responses. The dynamic ads are injected into the games using innerActive technology.
"Cellcom subscribers responses to the service so far exceed our expectations. It supports our new advertising model of providing mobile user with relevant, non-intrusive ads insertion during the content usage,” Added Offer Yehudai, innerActive Co-Founder and VP Innovative Products.
The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising.
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15:00 Posted in Mobile Advertising | Permalink | Comments (0) | Email this | Tags: ad-funded games, mobile advertising, Cellcom, Offer Yehudai, innerActive, ABI Research, dynamic ads