Israel Digital News

Mobile multimedia solutions provider Mobixell has acquired media adaptation software supplier Adamind for $5.5 million in cash. The combined company has a customer installed base of over 150 mobile operator and content provider deployments worldwide, and strategic relationships with most of the top MMSC and Mobile Multimedia Value Add Service (VAS) vendors in the marketplace.

“By combining the Adamind and Mobixell product portfolios, the company is now well positioned in the marketplace as an expert in the area of multimedia over mobile, and can offer existing and new customers a wider best-of-breed set of technologies," said Amir Aharoni, Mobixell CEO.

Adamind’s assets to be sold to Mobixell include intellectual property, software, and contracts with customers and suppliers. In addition, the majority of the Adamind's employees will become employees of Mobixell. Under the terms of the transaction, Adamind will receive $5.5 million in cash, less $550,000 that will be deposited in escrow to cover damages that may be incurred by Mobixell during the 12 months after the deal completes.

The company intends to lead the mobile lifestyle revolution by continuing to develop and deliver innovative Mobile Multimedia solutions to enable P2P content sharing, User Generated Content Communities, and mobile advertising. Service and content providers around the world will thus be enabled to generate new revenue streams, maximize the mobile multimedia business, and enjoy higher ARPU which derives from these services.

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