Israel Digital News

Mobile ad-fund delivery provider Amobee Media Systems has launched a commercial mobile advertising trial with European cellular operator Orange France. Brands like Coke, Saab and Societe Generale are taking part in this in-game advertising trial.

Orange France is using Amobee’s Media System to test the business model behind using advertising to help fund mobile content and entertainment services. Subscribers are offered the option of downloading a game from leading games publisher FILAO at a reduced price or for free, if they accept advertising within the game.

“The mobile industry is willing to test the role that ad-funding could play in growing the mobile entertainment market,” said Patrick Parodi, CMO of Amobee. ”Similar trials in other territories have shown high levels of user acceptance – provided that the model is opt-in and controlled by the user. We are confident that this trial will further demonstrate a willingness among mobile customers to accept advertising in exchange for discounts or additional value.”

Amobee is delivering user-centric approach to ad-fund the operators’ entire mobile content and communication business. The Company headquarters is in San Francisco, with commercial offices in London and San Francisco and R&D in Herzliya, Israel. Amobee has raised capital from Sequoia Capital, Accel Partners and Globespan Capital Partners.

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