12/24/2006

Mobile operator Onetouch targets Ghana young adults market with the Ogo device

Onetouch, the mobile division of Ghana Telecom, will make the Ogo device by IXI Mobile available in Ghana, mainly focusing on young adults, with services such as mobile e-mail, mobile instant messaging, RSS, and Web Browsing.

"We recognized a significant need in the market which is not served by any other offering today," said Philip Sowah, Chief Executive at Onetouch. "Practically all mobile data services available in the market are focused on the elite enterprise market, leaving the mass market completely underserved. We believe the mass market wants mobile data access, and the Ogo end to end solution is a wonderful solution for that market."

Ogo devices deliver a true on-the-go mobile messaging experience with their large screen, QWERTY keyboard, easy-to-use interface and clamshell design. The offering in Ghana includes the following services: MSN Instant Messaging, email, contact book, calendar, Web browser, GSM voice, and SMS.

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